Clement Cheung - Digital Marketer in Sydney

Lifetyle blog, Lifestyle Lookbook, faced challenges with SEO optimisation and audience bounce rates.

Lifestyle Lookbook

Problem

Lifetyle blog, Lifestyle Lookbook, faced challenges with SEO optimisation and audience bounce rates.

Solution

Deep dive into Google Analytics to understand topics in which core audiences were resonating with. From these insights a content framework was put together to ensure all content on the site was related back to the three core content pillars:

Travel tips
Travel reviews
Lifestyle item reviews

Google Tag Manger was also implemented add additional triggers for more granular analytics such as scroll depth to understand how far readers are going down the page. From implementation in July 20, 2018 to September 3, 2018, the key metrics of users, bounce rate and session durations have improved. SEO optimization is continuing with updates to mobile optimization and page load time.

Tools

Screaming frog
Google analytics
Google Tag Manager

Lifestyle Lookbook optimised SEO and bounce rates

Clement Cheung - Lifestyle Lookbook Digital Marketing Strategy

Startup Workabout sought advice on the market (including competitor research) for its newly launched Sydney operations.

Workabout

Problem

New startup Workabout is entering the Australian Market, with Sydney being the beachhead. Workabout sought market and competitor research, as well as advice on launch strategy and longer term marketing strategy.

Solution

A full business objective, market strategy and execution plan was put together for the client to prepare for the launch of the website and app with a three month lead time.

A new website will be launched for Workabout that coincides with the launch of its new app. Through market research and customer segmentation, as well as SEO optimization, both technical and on page SEO will be updated. Additionally, a new content marketing strategy will be implemented.

Based on the results of market research and industry surveys, a new brand identity and brand guide was created, which will carry through to the new site and app design.

PR strategies are also being explored to build buzz and backlinking to improve SEO for the website.

Tools

Objective first framework
Google AdWords
Facebook ad manager
LinkedIn Ads
SEM rush
Screaming frog
Google analytics
KPI tree
Mailchimp
Business Marketing Canvas

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Digital marketing audit on the Old Clare Hotel in Sydney was required to find the most effective way to reach business goals and target audiences.

Old Clare Hotel

Problem

Digital marketing audit on the Old Clare Hotel was required to find the most effective way to reach business goals and target audiences.

Solution

Upon market and industry research, two distinct audiences were identified from the available products. It was determined that a suitable approach would be to run two campaigns: one focused on selling and upselling non-suite rooms, and one focused on selling suite rooms with an overall business goal on maximising room occupancy.

In addition, an AdWords campaign with keyword research, campaign structure, ad creation, A/B tests, budget and bidding strategy were recommended.

Tools

Google AdWords
Customer Journey model
Objective first framework
Google SEM best practices
KPI Trees

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Clement Cheung - Old Clare Digital Marketing Strategy

Martech Conference is scheduled for Feb 2019, and attracting higher exposure is a key goal (including selling tickets, onboarding companies to exhibit, and increasing attendee expenditure).

Martech Conference

Problem

Martech Conference is scheduled for Feb 2019. Goals include selling 1,000 tickets at USD 500 through Paid Social Channels, signing up 100 companies to exhibit through Paid Social Channels, and engaging attendees to spend USD 75 per day over the three day conference; all with a Social Media Budget of USD 300,000

Solution

In order to create buzz leading up to the event, and generate interest to click through the social ads, we employed a three pillar content strategy to attract attendee attention and to move them through the customer funnel. The content pillars were a match to the theme of the Martech Conference.

Attendees were targeted through Facebook with a look-a-like strategy, as we had pervious attendee information.

Companies were targeted through LinkedIn, as our research showed that our targeted personas (CEO, CTOs, and CMOs) can be targeted more effectively through this channel

Through competitor analysis, plus customer survey and journey mapping, the daily spending of attendees was targeted through paid networking events and keynote speaker events.

Tools

Facebook Ad Campaign
LinkedIn ads
SEM rush
Buzzsumo
Hootsuite for Social Listening

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Sprintlaw required an audit on their website and competitors and sought a strategy for SEO optimization.

Sprintlaw

Problem

Sprintlaw required an audit on their website and competitors and sought a strategy for SEO optimization.

Solution

We provided both an on-page and technical SEO audit with recommendations. In order to further optimise Sprintlaw's SEO, we put together a content strategy and roll out plan to increase the company's Google page rank, and also looked for opportunities to gain backlinks to their articles.

Tools

Moz
SEM Rush
Google Adwords
Google Analytics
Buzzsumo
Screaming Frog
Content marketing best practices
SEO Optimization best practices

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Clement Cheung - Sprintlaw Digital Marketing Strategy

Taxify is planning on entering the Australian market, seeking market share against incumbents such as Uber and Ola. We were asked for an advised digital strategy and budget suggestion.

Taxify

Problem

Taxify is planning on entering the Australian market, seeking market share against incumbents such as Uber and Ola. We were asked for an advised digital strategy and budget suggestion.

Solution

Through market and competitor research, our advised strategy was to enter Sydney and Melbourne first, with the objective to show value proposition to customers by being the cheapest option.

In addition, we recommended showing better partnership to drivers to ensure there is a healthy supply of drivers.

Our proposal was to implement two separate campaigns: one targeted at drivers, and one targeted at consumers. Both would be run through Google AdWords and Facebook ads.

Tools

SEM for Google AdWords
Facebook ad campaigns
Customer journey model
Business Marketing Canvas
SWOT Analysis

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SEO. SEM. Analytics. Marketing Strategy.

It all starts here.

SEO. SEM. Analytics. Marketing Strategy.

Lifetyle blog, Lifestyle Lookbook, faced challenges with SEO optimisation and audience bounce rates.

Startup Workabout sought advice on the market (including competitor research) for its newly launched Sydney operations.

Digital marketing audit on the Old Clare Hotel in Sydney was required to find the most effective way to reach business goals and target audiences.

Martech Conference is scheduled for Feb 2019, and attracting higher exposure is a key goal (including selling tickets, onboarding companies to exhibit, and increasing attendee expenditure).

Sprintlaw required an audit on their website and competitors and sought a strategy for SEO optimization.

Taxify is planning on entering the Australian market, seeking market share against incumbents such as Uber and Ola. We were asked for an advised digital strategy and budget suggestion.

SEO. SEM. Analytics. Marketing Strategy.

It all starts here.

SEO. SEM. Analytics. Marketing Strategy.

Lifetyle blog, Lifestyle Lookbook, faced challenges with SEO optimisation and audience bounce rates.

Startup Workabout sought advice on the market (including competitor research) for its newly launched Sydney operations.​

​Digital marketing audit on the Old Clare Hotel in Sydney was required to find the most effective way to reach business goals and target audiences.

Martech Conference is scheduled for Feb 2019, and attracting higher exposure is a key goal (including selling tickets​, onboarding companies to exhibit, and increasing attendee expenditure).​

​Sprintlaw required an audit on their website and competitors and sought a strategy for SEO optimization.​

Taxify is planning on entering the Australian market, seeking market share against incumbents such as Uber and Ola. We were asked for an advised digital strategy and budget suggestion.

Startup Workabout sought advice on the market (including competitor research) for its newly launched Sydney operations.

Digital marketing audit on the Old Clare Hotel in Sydney was required to find the most effective way to reach business goals and target audiences.

Martech Conference is scheduled for Feb 2019, and attracting higher exposure is a key goal (including selling tickets, onboarding companies to exhibit, and increasing attendee expenditure).

Sprintlaw required an audit on their website and competitors and sought a strategy for SEO optimization.